Digital marketing course in Nairobi
Learn how brands, creators and nonprofits grow online. Plan content, run social media, rank on Google, manage ads and prove results with data.
- Level
- Beginner friendly
- Format
- In person (Nairobi), online or hybrid
- Cost
- Free on funded places; a contribution on some tracks
- Duration
- Cohort-based; schedule shared when you apply
- Next intake
- Applications open now
Who this course is for
- Young people who want a job or freelance career in social media and digital marketing.
- Small business owners who want to market their own business online.
- Creators and artists building an audience for their work.
- Nonprofit staff responsible for communications and fundraising.
No previous experience is needed. If you already know the basics, tell us on the application form and we will place you in the right group.
What you will be able to do
- Write a simple marketing strategy built around a clear audience and goal.
- Plan, write and schedule content for the main social platforms.
- Research keywords and optimise web pages and a Google Business Profile.
- Set up and manage small Google Ads and Meta Ads campaigns responsibly.
- Build an email list and send useful, well-designed newsletters.
- Track results in Google Analytics 4 and report what worked.
Curriculum
Eight modules that build on each other, from first steps to a finished capstone project.
Marketing fundamentals
Audiences, positioning, the customer journey and setting goals you can actually measure.
Content and copywriting
Writing headlines, captions, blog posts and calls to action that people read and act on.
Social media management
Choosing platforms, content calendars, community management and Meta Business Suite.
Search engine optimisation (SEO)
Keyword research, on-page SEO, local SEO with Google Business Profile and technical basics with Search Console.
Paid advertising
Google Ads and Meta Ads: objectives, targeting, budgets, creative testing and avoiding wasted spend.
Email marketing and automation
Growing a list with consent, writing newsletters and setting up welcome and follow-up sequences.
Analytics and reporting
GA4, UTM links, simple dashboards and turning numbers into decisions.
Capstone campaign
Plan and present a full campaign for a real brand, creator or nonprofit.
Projects you will build
Real work for your portfolio, reviewed by your mentor.
30-day content calendar
A month of planned, written and designed posts for a real brand.
Local SEO audit
Audit a small business website and Google Business Profile and recommend fixes.
Campaign plan and report
A costed campaign plan with targets, then a report on the results.
Where this course can take you
Graduates use these skills to find entry-level roles, freelance or grow their own projects. Strong learners can continue into our mentorship and apprenticeship programme.
- Social media manager
- Digital marketing assistant
- SEO or content assistant
- Community manager
- Freelance digital marketer
Digital Marketing course FAQ
More questions? WhatsApp or call +254 782 137 201, or email enroll@jdstudios.africa.
Will I work on real campaigns?
Yes, wherever possible. Learners practise on live accounts for partner brands, creators and nonprofits, with a mentor reviewing work before it goes out.
Do I need a budget for ads?
No. We teach paid advertising with demo accounts and small supervised partner budgets. You will not be asked to spend your own money.
Is there a full 360° programme?
Yes. On the application form you can choose the full 360° Digital Marketing programme or individual tracks such as SEO, Social Media Management, Email Marketing, Paid Advertising or Content Writing.
Can I market my own business during the course?
Yes. Many learners use their own business or side project for the capstone, which means you finish with a plan you can use straight away.
What do I need to get started?
A smartphone, access to a computer and a Gmail account. Everything else is set up together in class.
Start your Digital Marketing journey
Apply in about two minutes. We'll confirm your cohort, format and cost before you commit.